Brief Enhance the S’more app by identifying user needs and gaps in event discovery, Conduct research, analyze competitors, and design user journeys and wireframes to improve the platform's relevance and engagement.
The S’more Live Mode project aims to revolutionize event discovery by introducing a real-time, This innovation addresses gaps in existing platforms by offering hyper-localized updates, personalized filters, and seamless ticket booking, ensuring users are always in the right place at the right time.
What does S’more do ?
Research
About 23% of NYC residents actively seek out local events or activities to engage in, while others rely on social media and word-of-mouth to learn about happenings around them
FOMO (Fear of Missing Out): Over 60% of millennials in urban settings cite FOMO as a key driver for spontaneous event attendance.
Key Findings
NYC hosts over 100,000 events annually, from concerts to food festivals and local markets.
Looking at the following information description below - Dice, Eventbrite and instagram, do not solve the feeling of FOMO.
Facts
Target Audience
Many New Yorkers use apps like Dice, Eventbrite, and Gem to discover
75% of NYC app users allow location services for app that gives live updates on deals and offers
r 75% of NYC app users allow location services for app that gives live updates on deals and offers
18-34-year-olds Experience FOMO and dominate in app for real-time experiences.
How Might We
Brand Elements and Color Palette
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